China's Huawei launched a luxury smartphone and gave more details about its new smartwatch on Wednesday as it looks to shake the dominance of Apple and Samsung at the high-end of the device market.
The flagship Mate S features a curved back and a pressure touch screen, a piece of technology used in the Apple Watch and rumoured to be in the U.S. electronic giant's next iPhones.
The screen would allow someone to just press down on a picture to enlarge it, rather than pinching the screen for example. Huawei said that a user can weigh items on the screen as it works on pressure touch.
"The Huawei Mate S redefines how we incorporate touch technology into our smartphones, breaking through the conventional way of touch screen control and ushering in new imagination for human-machine interaction," Richard Yu, CEO of Huawei's Consumer Business Group said in a press release.
Huawei has packed the Mate S with a plethora of features as it looks to differentiate itself from other devices on the market. The phone has a fingerprint scanner which the Chinese firm says allows users to control other functions including answering a phone call and getting rid of notifications on the screen. Huawei has also included a feature called "knuckle control" which lets a user draw something on the screen with their knucle to start an app. For example, if someone draws a "C" on the screen with their knuckle, the camera will start.
"It's very reminiscent of Samsung's approach of taking every single bit of technology and packaging it into a single device. It is 'specsmanship' in a market of near identical smartphones from a multitude of different phone makers," Ben Wood, chief of research at CCS Insight, told CNBC at the IFA consumer electronics show in Berlin, where the device was launched.
Huawei said the Mate S will be available in a "couple of weeks" and will be priced between 650 euros ($732) and 750 euros, making it the company's most expensive device to date.