Motorola has launched a new version of its smartwatch in a bid to repeat the success it had with its original model in a market that is becoming increasingly competitive.
The new Moto 360 collection has two models—a regular and a "Sport" version.
Motorola has played up the customizable aspect in a bid to differentiate its product. The company said the Moto 360 has quickly changeable straps and is part of its Moto Maker program where users can customize each part of the watch.
The Lenovo-owned company broke ground last year by introducing a round-faced smartwatch, one of the first on the market. But as manufacturers have become more fashion-conscious, a number have unveiled round-faced stylish smartwatches which could take away one of the Moto 360's key selling points.