Top Stories
Top Stories
Media

Disney has big plans for Star Wars' 'Force Friday'

VIDEO1:4301:43
The big biz of 'Star Wars'
VIDEO1:1401:14
Launch day for Disney's 'Force Friday'
VIDEO0:3500:35
New 'Star Wars' toys arrive Friday

Disney is turning its launch of new "Star Wars" merchandise—a full 3½ months before the release of "The Force Awakens"—into a new kind of retail holiday.

Dubbing the Sept. 4 merchandise launch "Force Friday" (the "fourth" be with you, get it?), Disney has a range of major retailers—and YouTube stars from its Maker Studios acquisition—on board to appeal to collectors and a new generation of fans.