Disney has big plans for Star Wars' 'Force Friday'

The big biz of 'Star Wars'
Launch day for Disney's 'Force Friday'
New 'Star Wars' toys arrive Friday

Disney is turning its launch of new "Star Wars" merchandise—a full 3½ months before the release of "The Force Awakens"—into a new kind of retail holiday.

Dubbing the Sept. 4 merchandise launch "Force Friday" (the "fourth" be with you, get it?), Disney has a range of major retailers—and YouTube stars from its Maker Studios acquisition—on board to appeal to collectors and a new generation of fans.