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Cherokee Global Brands Announces the Launch of Point Cove -- California Clothing Company With Reliance Trends in India

SHERMAN OAKS, Calif., Sept. 3, 2015 (GLOBE NEWSWIRE) -- Cherokee Global Brands (NASDAQ:CHKE), a global marketer of fashion and lifestyle brands, announced today the launch of Point Cove - California Clothing Company, its new California-inspired brand, in Reliance Trends' stores throughout India.

Point Cove - California Clothing Company with Reliance Trends in India


A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=35805

Point Cove was created in-house by Cherokee Global Brands' design team in close collaboration with Reliance Trends. The brand brings a combination of playfulness and sophistication to Reliance stores in key categories including apparel, accessories, and footwear, for kids ages 2-14. The collection features bold colors that bring the California spirit to India.

The launch was supported by an integrated marketing plan that included a fully-developed in-store brand presentation, signage, social media and lifestyle photography that evokes the brand's inspirational essence, "Chase Your Dreams."

"We are excited to jointly introduce our latest brand partnership with Reliance Trends in India, as we continue to expand our portfolio of style-focused lifestyle brands," said Howard Siegel, President and COO of Cherokee Global Brands. "Point Cove is a great example of how our in-house design, content marketing and brand strategy capabilities coalesce into powerful programs that drive vision, agility and scale for our retail partners around the world."

Mr. Siegel continued, "Our partnership with Reliance Trends showcases the benefits of our highly-collaborative business model. Together we are bringing a bold and impactful brand to India's consumers by combining Reliance's established distribution in India with our extensive brand development and marketing expertise."

Akhilesh Prasad, CEO, Reliance Trends, commented, "At Reliance Trends we are always looking to strengthen our apparel offerings with brands that can create emotional connections with our consumers. We are impressed with the thought, creativity and professionalism that the Cherokee Global Brands team dedicates to its brand partnerships. Our customers have already begun to embrace Point Cove's unique, California essence and we look forward to further developing the brand."

About Cherokee Global Brands

Cherokee Global Brands is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California® and Sideout®, across multiple consumer product categories and retail tiers around the world. The Company currently maintains licensing agreements with leading retailers and manufacturers that span over 50 countries in 7,000 retail locations. Its retail and e-commerce platform partnerships include: Target Stores (U.S.), Kohl's (U.S.), Sears Canada (Canada), Argos & Sports Direct (UK and Ireland), RT-Mart (Peoples Republic of China), Pick 'n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Nishimatsuya (Japan), Landmark Group's Max Stores (certain Middle East and North Africa countries), Reliance Trends Stores (India) and the TJX Companies (U.S., Canada and Europe).

Statements included within this news release may contain forward-looking statements for purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words "anticipates," "believes," "expects," "may," "should," and similar expressions are intended to identify such forward-looking statements. Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding potential future business development) involve known and unknown risk and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and uncertainties, include, but are not limited to, the effect of global economic conditions, the financial condition of the apparel and retail industry, adverse changes in licensee or consumer acceptance of products bearing the Company's brands, the ability and/or commitment of the Company's licensees to design, manufacture and market Cherokee, Liz Lange, Completely Me, Tony Hawk and Hawk Brands, Sideout, Everyday California and Carole Little branded products, the Company's dependence on Target for most of the Company's revenues and the Company's dependence on its key management personnel. The risks included here are not exhaustive. A further list and description of these risks, uncertainties and other matters can be found in the Company's Annual Report on Form 10-K for Fiscal Year 2015, and in its periodic reports on Forms 10-Q and 8-K. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.

CONTACT: Cherokee Global Brands: For licensing information Mark Nawrocki, Executive Vice President Global Business Development 818-908-9868 x315 markn@cherokeeglobalbrands.com Investor and financial information Jason Boling, CFO 818-908-9868 x318 jasonb@cherokeeglobalbrands.com Media Requests for Cherokee Global Brands: Orsi Public Relations Janet Orsi 323-874-4073 Janet@orsipr.com

Source: Cherokee Global Brands