NEW YORK, Sept. 3, 2015 (GLOBE NEWSWIRE) -- Unified, an award-winning marketing and analytics technology company, today announced that it has been selected by Pinterest to join its Marketing Developer Partner program. Unified will leverage the Pinterest Ads API to enable Fortune 500 customers to drive marketing success via Promoted Pins.
"Pinterest is one of the most exciting platforms available to consumers and marketers, providing marketers with the power of search, the discovery experience of retail, and the ease of e-commerce," said Jason Beckerman, Chief Product Officer and co-founder, Unified. "Pins signal very strong consumer intent, and our customers and their agency partners are eager to leverage these signals for broad marketing initiatives and to reach Pinterest's millions of members with engaging promoted content."
Unified is integrating the Pinterest Ads API into its Social Operating Platform, allowing customers to launch, optimize, and report ROI on their marketing investments on Pinterest. Professional marketers can use Promoted Pins to find and convert new customers as Pinterest users discover promoted content.
"Pinterest represents an incredible opportunity for us as an agency, and we're excited to work with Unified as it builds tools that leverage the Pinterest Ads API," said Chris Tuff, EVP, Director of Business Development & Partnerships, 22Squared. "Promoted Pins will be a powerful tool for the brands we work with as we develop engaging content that Pinterest users will discover and begin their journey through the marketing funnel."
Pinterest Marketing Developer Partners are building tools and services to help businesses on Pinterest. These partners use Pinterest APIs to enable their clients to build out their Pinterest presence and marketing at scale.
Unified is an award-winning marketing and analytics technology company. Unified provides professional marketers with powerful advertising, data, and intelligence tools built on the industry's most advanced data platform. Unified serves Global 2000 enterprises and advertising agencies from its offices in New York, San Francisco, Los Angeles, and Chicago. For more information, visit www.UnifiedSocial.com.
Source: Unified Social