Not content with playing a major role in people's lives by being the world's biggest smartphone player, Samsung also wants to be at the center of the home.
The South Korean electronics giant is looking to capitalize on the growing number of so-called "Internet of Things" (IoT) devices with a number of updated "smart home" product launches at the IFA consumer electronics show in Berlin.
It comes after Samsung last year acquired a company called SmartThings, which makes a hub that connects "smart" versions of everyday devices to the Internet.
"For Samsung it's a natural space because we have such a wide portfolio of products…with TVs and domestic appliances…so it's natural for us to see how we bring some of those devices together," Andy Griffiths, Samsung's U.K. president, told CNBC in an interview.
SmartThings unveiled its upgraded hub and sensors – including one to detect moisture, motion, and even whether doors are open and closed – in Berlin. The idea is that users buy the hub and put these sensors around the house. They will then get notifications on their phone when someone has entered the house, for example, or if there is excess water which could mean there is a leak.
The upgraded sensors are being rolled out in the U.S. and to the U.K. for the first time, and are expected to be released in Asia and Europe in 2016, as Samsung attempts to push quickly into the IoT space.