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In Brady decision, the NFL still wins

Before a single down has been played, we have already witnessed the biggest upset of theNational Football League's season.

Judge Richard Berman handed down a ruling in favor of Tom Brady, vacating the NFL's imposed 4-game suspension. Given the narrow scope of what this court was supposed to be ruling on, the NFL couldn't lose, right? Most pundits agreed. Until they didn't.

Unlike most court rulings, however, this one will not bring much clarity to the situation. The average American will assume this means Brady is innocent. It does not: Judge Berman carefully sidestepped the central issue about whether the New England Patriots' quarterback was guilty. The real question is about process and procedure.

Fairness or jealousy?

Tom Brady of the New England Patriots.
Getty Images
Tom Brady of the New England Patriots.

An appeal will be filed. Another judge will step in to evaluate if Judge Berman overstepped his bounds.

Read More NFL says it will appeal judge's ruling that nullified Brady suspension

Why does the NFL care so passionately about this infraction? Why spend millions of dollars and thousands of man-hours devoted to football inflation? Because this case is not about determining a valid punishment for a specific offense, but rather a total condemnation of the Patriot Way.

I have spoken to several former NFL players, who both played for the Patriots and against them, and they tell stories that would blow your mind. The Patriots employ tactics that—in their words not mine—"totally cross the line."

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New England fans call it "jealousy." Fans of other teams call it "fairness."

Yes, the NFL lost (for now), but did it really?

This "scandal" has managed to keep the NFL as the main topic of TV shows, sports pages, blogs, sports talk radio, fantasy drafts and barroom chatter. Despite other sports having great playoff runs, and the U.S. women's soccer team winning a World Cup, the NFL has managed to own the off-season.

Again.

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The ratings for the NFL opener between the New England Patriots and Pittsburgh Steelers should set records. Nonetheless, the debate will persist regardless of the outcome. And the NFL's business will remain dominant.

In almost every aspect of its business, the NFL is an exacting institution. Control is its mantra. It controls who its broadcast partners are. Who its sponsors are. How long the deals are. How much they cost.

But there are two courts it does not control—the judicial court and the court of public opinion.

Even so, no matter how this saga ends, one thing is certain—the players will play, the fans will watch, and the NFL owners will count their money.

Commentary by David Katz, founder, CEO and principal editorial voice of ThePostGame, a sports culture and lifestyle media property based in Los Angeles and New York. He's the former head of CBS Interactive as well as Yahoo! Entertainment & Sports. Follow him on Twitter @katzmando