As New Zealand's dairy industry - a key pillar of the economy - crumbles under the pressure of a supply glut and slowing demand out of China, tourism in the land of hobbits is picking up some of the slack.
But, this won't be sufficient to reverse the slowdown in growth in the once "rock star" economy, say analysts, flagging the likelihood of further monetary easing as soon as this week.
"With very low dairy prices and confidence falling sharply, New Zealand's economy is slowing from the rapid pace of growth recorded in 2014," said Paul Bloxham and Daniel Smith, economists at HSBC.
Dairy products are the country's biggest export earner, totaling 12 billion New Zealand dollars ($7.5 billion) in the year to June 30. However, this was down almost a quarter compared to the same period a year earlier, reflecting the slump in global diary prices.
Dairy prices sank to a 12-1/2-year low in August as the slowdown in China, the Middle East and other emerging markets damped on demand for protein and other producers stepped up production.
However, prices have started to perk up in recent weeks as New Zealand's Fonterra, the world's largest dairy exporter, reduces the amount of dairy products it offers at auctions, according to Reuters.
Despite this, analysts are not expecting a strong recovery anytime soon.