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Photo Release -- Radware Report Reveals Slow Websites Will Cost Retailers Big Bucks This Holiday Season

MAHWAH, N.J., Sept. 08, 2015 (GLOBE NEWSWIRE) -- As the 2015 holiday shopping season rapidly approaches, Radware® (NASDAQ:RDWR) a leading provider of cyber security and application delivery solutions, issued its latest web performance report, State of the Union: Ecommerce Page Speed & Web Performance Summer 2015. According to Statista, retail sales are estimated to exceed $1.7 trillion in 2015. Radware’s findings are a warning to the retail industry: bulky, slow web pages will fail to convert sales – even when top retailer’s sites may meet consumer demand for more content and complexity. In fact, 57% of site visitors will abandon a web page after just three seconds if they are unable to interact with the key content. This Time to Interact (TTI) is critical.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/4a21b217-320e-417c-8ff3-a49427cd86aa

Radware’s report shows the real-world performance of the top 100 ecommerce sites, as ranked by number of site visits, and that only a few retailers (12%) are currently meeting customer expectations for both content and page speed. It is even more surprising that 14% of top retailers take more than 10 seconds just to become functional, an increase from 9% in February 2015.

“Site performance and download times are some of the most critical aspects of ecommerce that correlate to conversion rates,” said Sucharita Mulpuru, Forrester Research.

“No retailer wants to abandon up to 57% of their inbound site traffic, especially during the holiday selling season,” said Kent Alstad, VP of Acceleration, Radware. “Retailers must invest in user experience for online customers, and that includes both content and page load time. Serving more content to customers is expected but the goal is delivering more content, faster. That’s the ‘magic formula.’ Web performance optimization, or lack thereof, will directly impact the bottom line for retailers this holiday season.”

Today’s consumers expect more feature-rich browsing and shopping experiences that rely heavily on the increased use of high-pixel-count imagery, GIF and animated file formats, JavaScript, and app-like animations. Radware found that because of this, site owners are adding more features but they are not taking advantage of core optimization techniques. These issues result in increasing page sizes and complexity that typically contribute to slower load times.

Additional findings from the report include:

  • Page size and complexity are common contributors to slower load times, impacting the TTI. The median page is 1945 KB in size and contains 169 resource requests. The median Time to Interact is 5.5 seconds, which is considerably slower than users’ reported wait-time threshold of 3 seconds. The slowest page on the top 100 list had a TTI of 34.1 seconds.
  • Site owners have not implemented the latest core optimization techniques. Despite the fact that images comprise 50% to 60% of the average page’s total size, 48% of the top 100 sites received an “F” score from webpagetest.org for image compression.

The Summer 2015 report also includes 14 tips to take your website from 'slow’ to ‘go’ this holiday season, including:

  • Preload resources in the browser using an automated solution to increase load speed
  • Reformat images – avoid wasting bandwidth with unnecessarily high resolution
  • Rethink the design and location of call to action links below large feature banners
  • House heavy content below the fold to allow a faster loading experience
  • Consolidate JavaScript and CSS into common files
  • Compress text using common technologies like gzip

To learn more, please download Radware’s State of the Union: Ecommerce Page Speed & Web Performance Summer 2015 report. Additionally, links to the infographic can be found here.

Methodology

The tests in this study were conducted using an online tool called WebPagetest – an open-source project primarily developed and supported by Google – which simulates page load times from a real user’s perspective using real browsers.

Radware tested the home page of the top 100 sites from the Alexa Retail 500 three consecutive times. The system automatically clears the cache between tests. The median test result for each home page was recorded and used in our calculations.

The tests were conducted on July 16, 2015, via the WebPagetest.org server in Dulles, VA, using Chrome 43 on a DSL connection. In very few cases, WebPagetest rendered a blank page or an error in which none of the page rendered. These tests were re-run with the same criteria, and flagged as such, with the results substituted in the list.

To identify the Time to Interact (TTI) for each page, we generated a timed filmstrip view of the median page load for each site in the Alexa Retail 100. Time to Interact is defined as the moment that the featured page content and primary call-to-action button or menu is rendered in the frame.

About Radware

Radware (NASDAQ:RDWR), is a global leader of application delivery and application security solutions for virtual, cloud and software defined data centers. Its award-winning solutions portfolio delivers service level assurance for business-critical applications, while maximizing IT efficiency. Radware’s solutions empower more than 10,000 enterprise and carrier customers worldwide to adapt to market challenges quickly, maintain business continuity and achieve maximum productivity while keeping costs down. For more information, please visit www.radware.com

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THIS PRESS RELEASE AND REPORT FINDINGS ARE PROVIDED FOR INFORMATIONAL PURPOSES ONLY.THESE MATERIALS ARE NOT INTENDED TO BE AN INDICATOR OF RADWARE'S BUSINESS PERFORMANCE OR OPERATING RESULTS FOR ANY PRIOR, CURRENT OR FUTURE PERIOD.

Safe Harbor Statement

This press release may contain statements concerning Radware’s future prospects that are “forward-looking statements” under the Private Securities Litigation Reform Act of 1995. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. For example, when we say retailers must invest in user experience for online customers, that includes both content and page load time, we use a forward-looking statement. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results, expressed or implied by such forward-looking statements, could differ materially from Radware's current forecasts and estimates. Factors that could cause or contribute to such differences include, but are not limited to: the impact of global economic conditions and volatility of the market for our products; changes in the competitive landscape; inability to realize our investment objectives; timely availability and customer acceptance of our new and existing products; risks and uncertainties relating to acquisitions; the impact of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; Competition in the market for Application Delivery and Network Security solutions and our industry in general is intense; and other factors and risks on which we may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. For a more detailed description of the risks and uncertainties affecting Radware, reference is made to Radware’s Annual Report on Form 20-F which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Radware in reports filed with, or furnished to, the SEC. Forward-looking statements speak only as of the date on which they are made and, except as required by applicable law, Radware undertakes no commitment to revise or update any forward-looking statement in order to reflect events or circumstances after the date any such statement is made. Radware’s public filings are available from the SEC’s website at www.sec.gov or may be obtained on Radware’s website at www.radware.com.

Corporate Media Relations: Deborah Szajngarten (201) 785-3206 deborah.szajngarten@radware.com

Source:Radware Ltd.