After some false starts, Google Express, the search giant's delivery service, is plodding ahead with a revamped tactic. On Tuesday, Google announced it is adding overnight delivery to five Midwestern states and will begin testing same-day grocery delivery in two cities.
In its new markets—Indiana, Iowa, Michigan, Ohio and Wisconsin, as well as an expansion of its existing service in Illinois beyond Chicago—Google is relying primarily on retail and third-party partners for distribution. When the service initially launched, Google tested its own delivery warehouses in the San Francisco Bay Area, but opted to shut those hubs down this summer, and that delivery model with it.
Leading the revised strategy is Brian Elliott, the general manager of Google Express, who took on the role in July after a series of executive shake-ups inside Google's commerce division.
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