Rolls-Royce has a long history of building ultra-luxury cars that have been called everything from opulent, to stunning, to the ultimate ride for the very wealthy.
Now, the brand known for catering to the discerning tastes of billionaires is adding a new adjective rarely associated with its cars: sexy.
In fact, the automaker is trumpeting its newest model, a convertible known as the Dawn, as "the sexiest Rolls-Royce ever built."
"We say that for very good reason," said Torsten Muller-Otvos, CEO of Rolls-Royce. "Once you see the car. Once you sit in the car, and once you have the opportunity to drive it, it is the most luxurious place on Earth, I would say."