Why Apple’s product launch may disappoint

Apple shares gained more than 2 percent Tuesday morning, one day ahead of a high profile event in which the company is expected to release a new cycle of products. However, one trader says Apple will have to step up its game if it wants its latest products to boost stock prices, which have taken a hit amid a broader market selloff.

"The expectations are pretty muted," Erin Gibbs of S&P Capital IQ said. "We're looking for some big new product that's going to boost those expectations, and right now it's just not on the table."

Rumors of new products include updates for the iPhone 6, iPad, Apple TV and Apple Watch.

Read MoreDetails on new iPhone, bigger iPads: Report

The main item that could help Apple shares is the iPad, according to Gibbs.

"One of the things that could be useful is if they release a new iPad, because that may help their revenues," Gibbs said Friday on CNBC's "Trading Nation." "Really when we're looking at next year, their sales are slowing down greatly. They're going from 27 percent revenue growth this year to 4.5 percent for 2016."

However, technical analyst Craig Johnson of Piper Jaffray said the stock could soon see a bounce back to recent highs.

"The stock is as oversold today as it was in 2012 and 2013, so it feels like a lot of the bad news may already be pretty well baked into the stock at this point in time," Johnson told CNBC on Friday.

Read MoreApple is going back to old highs: Technician

Johnson said if the stock were to break below a support range of $92 to $103, the next level of support would come in the $85 range, which he said would make a good bargain buy. It was trading at $111.66 Tuesday morning.

"When stocks like this that are industry leaders pull back to big areas of support that look pretty well washed-out, I think you can always find some reason for these stocks to work their way higher," he said. "The valuation of this stock is going to look really cheap if you take out this particular zone of support."

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Trading Nation is a multimedia financial news program that shows investors and traders how to use the news of the day to their advantage. This is where experts from across the financial world – including macro strategists, technical analysts, stock-pickers, and traders who specialize in options, currencies, and fixed income – come together to find the best ways to capitalize on recent developments in the market. Trading Nation: Where headlines become opportunities.

Michael Santoli

Michael Santoli joined CNBC in October 2015 as a Senior Markets Commentator, based at the network's Global Headquarters in Englewood Cliffs, N.J.  Santoli brings his extensive markets expertise to CNBC's Business Day programming, with a regular appearance on CNBC's Closing Bell (M-F, 3PM-5PM ET). In addition, he contributes to CNBC and CNBC PRO, writing regular articles and creating original digital videos.

Previously, Santoli was a Senior Columnist at Yahoo Finance, where he wrote analysis and commentary on the stock market, corporate news and the economy. He also appeared on Yahoo Finance video programs, where he offered insights on the most important business stories of the day, and was a regular contributor to CNBC and other networks.

Follow Michael Santoli on Twitter @michaelsantoli

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