CHICAGO, Sept. 9, 2015 (GLOBE NEWSWIRE) -- The passengers on board the Krakus Ham Train on Chicago's Blue Line joined Krakus in helping the local community. Krakus, The True Imported Polish Ham, made a pledge to the Copernicus Foundation to donate 25 cents for each passenger riding the branded Krakus Ham Train cars last Sunday. The initiative culminated in a $10,000 contribution, which was made at the Taste of Polonia Festival in Chicago. The donation was the capstone event to a month long celebration of Krakus being the #1 Deli Ham in Chicago, according to Nielson Group.
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"Krakus takes great pride in supporting the Polish community," said Mike Sargent, Senior Brand Manager, Krakus. "The Copernicus Foundation is very important and special to Chicago. We're excited to make this donation and further the Copernicus Foundation's mission to enrich Polish Culture in the community. We appreciate all the loyal Krakus fans that helped make this donation possible."
Chicago's Blue Line train took on a new and delicious look last month to celebrate the Krakus number one deli ham in Chicago position. Krakus wrapped two of the train's cars in graphics reminiscent of the Imported Polish Deli Ham. One car mirrored the packaging of Krakus Polish Ham and the other showcased a delicious Krakus Ham sandwich. The train also transported riders to and from the Taste of Polonia Festival at the Copernicus Center where Krakus was also a sponsor.
"We're extremely thankful for all of our Krakus Ham fans in Chicago," continued Sargent. "They've been very faithful to our Polish Ham for generations, giving us nearly 50% market share in Chicago. That's not something we take for granted. We hope everyone enjoyed our Krakus Ham Train as a way of celebrating Krakus as a family tradition."
For more information on Krakus and the Krakus Ham Train campaign, please log onto KrakusFoods.com or follow its Twitter page @KrakusHam. Krakus is a brand of Smithfield Foods.
About Smithfield Foods
Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, John Morrell®, Gwaltney®, Nathan's Famous®, Kretschmar®, Margherita®, Curly's®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.
Crafted with care and expertise in Poland, Krakus is authentic Polish Ham. Krakus is cured with only the finest hand-selected ingredients and recipes passed down through centuries. The result is truly delectable. A one-of-a-kind, mouthwatering taste only experienced with true imported Polish ham. Treat your family to the incomparable taste of Krakus, ideal for sandwiches, salads and other recipes. Accept no imitations. For unrivaled quality and unsurpassed flavor, there is only Krakus.
CONTACT: Kathleen Kirkham Smithfield Foods, Inc. (757) 365-1965 firstname.lastname@example.org
Source:Smithfield Foods, Inc.