Serial entrepreneur and salesman Richard Branson isn't the best advertisement for his own cruise ship venture.
"I've never really wanted to go on a cruise because I've heard so many nightmares about them," he told CNBC on Wednesday, just a few months after confirming the launch date of Virgin Cruises.
"But I think Virgin can do them in a Virgin-esque way and we can make being on a cruise ship great fun," said the British native, adding that the cruise industry was ripe for disruption.
Branson, who boasts a rockstar following among fans for his flamboyant persona and leadership style, announced Virgin's foray into the cruise business late last year.
In June, he confirmed plans for his first cruise ship—one of three—to set sail from Miami in 2020. Each mid-size ship will weigh about 110,000 gross tons and features 1,430 guest cabins to host over 2,800 guests.
For now, Virgin Cruises plans to offer a range of seven-day Caribbean itineraries, but Branson isn't limiting himself.
"I think one day you will see Virgin cruise ships coming into Darling Harbor," he told CNBC, referring to Sydney's iconic waterfront destination.
And it's not just cruises the businessman has in store for Australia; he's also hoping to bring Virgin Hotels Down Under.