"Go for the animal itself" and stick with Apple, trader Pete Najarian said. But if you've got enough Apple shares and you don't want overdo your exposure, then he recommends looking at some of the chip makers who are "absolutely reliant on Apple," including Cirrus Logic and Avago Technologies.
Shares of the aforementioned semiconductor producers are up 29 percent and 26 percent, respectively, on the year.
If you're looking to trade in the digital space, trader Guy Adami said he recommends packaged software provider Adobe Systems, which is slated to report earnings in mid-September.
It typically sees a "flush to the downside" after it reports, and then, about three or four days later, the stock shoots higher, Adami said. "Wait until the 17th [and] look for the flush back down to $75" a share," he added.
Read More This could send stocks lower: Trader
Apple shares closed down more than 2 percent on Wednesday after it introduced new iPhones, iPads, an Apple TV system, a new stylus device, and new features for its Apple Watch.
Apple also unveiled new apps for Apple TV to allow gaming, which could be a tailwind for the digital games producers like Electronic Arts. It also showed off a new game-friendly 3D-touch feature for iPhones.
The tech behemoth is dipping its toe into the $35 billion gaming console market, Adami said. "I'm not sure of what that means for Apple, [but] what's it mean for EA? It's in the game, baby."
Tim Seymour is long AAPL, T, BAC, DIS, F, GE, GM, GOOGL, INTC, JPM, TWTR, Tim's firm is long BABA, BIDU, MCD, NKE, NOK, SBUX, YHOO.
Long AMAT, AAPL, BAC, BMY, BP, CSX, DISCA, DKS, FOXA, GE, KKR, KO, LLY, MRK, PEP, PFE, he is long calls AA, AAL, ABX, ALK, ABHP, BHP, CSX, CVC, DAL, HIG, HIMX, INTC, LM, SLB, VLO, XLF, ZIOP, he is long puts AUY, FCX
Karen is long BAC, C, FINL, FL, GOOG, GOOGL, JPM, KORS, KORS call spreads, M, SUNE, SUNE calls, SUNE puts, SUNE call spreads, she is short USO, XRT Her firm is long ANTM, AAPL, BAC, C, DIS, FBT, FINL, FL, GOOG, GOOGL, GPS, IBB, JPM, KORS, M, SUNE, SUNE calls, URI, URI long puts, XBI, KORS call spreads, M call spreads, SUNE call spreads, SUNE puts, her firm is short IWM, SPY, MDY, USO, Karen Finerman is on the board of GrafTech International.
Guy Adami is long CELG, EXAS, INTC, Guy Adami's wife, Linda Snow, works at Merck.