A new NFL seasons kicks off Thursday night with the defending Super Bowl champs (and Deflategate-mired) New England Patriots taking on the Pittsburgh Steelers.
And as fans gear up for a new season and line up their fantasy picks, here are a few stock picks that could prove profitable as well.
Analysis from Kensho, a data analytics platform for financial markets, suggests that certain stocks have historically stood out at the start of new NFL seasons. We looked for market standouts in the five days following season openers since 2004 and found a few themes: gear, food and fantasy.
First, the gear play. A new season often calls for new apparel—a fresh jersey, new face paint, whatever is going to help you support your team best.