Women, on the other hand, view going to the mall as more of a social event, and are therefore more likely to move in flocks. Even when they're alone, Quan said, many of his female students have admitted to turning their outing into a social event by sending a Snapchat of their outfit to friends before deciding whether to buy it.
"You won't find me doing that," he laughed.
Along those lines, a recent study by Interactions marketing confirmed what many have long suspected: Women are more likely to browse at their leisure, making them an optimal target for impulse purchases. But on the contrary, when they're on the hunt for a particular item, they tend to be more determined to find it than men.
According to Quan, women are more likely to search for a replacement product if they didn't find exactly what they were looking for at the onset.
"Most men are destination shoppers," he said. "They are looking for something specific [and] make a beeline. [They think] 'If I don't find it, maybe I'll look for something similar, but I probably won't spend much time.'"
When it comes to online shopping, however, women are typically less committed to purchasing all of the items that they placed in their shopping carts. Jumio's latest Mobile Consumer Insights Study found that 68 percent of women have abandoned a clothing or apparel purchase on a mobile device, compared to just 51 percent for men.
"Women ... tend to enjoy the shopping experience as an end unto itself," said Marc Barach, Jumio's chief marketing and strategy officer. "In that instance, we tend to place numerous items in a shopping cart … to be culled down and eventually purchased."
Interactions' study found that men are also more likely to read all of the product information before purchasing an item.