Everyone is familiar with waiting in line. According to a recent study in The New York Times, Americans spend roughly 37 billion hours each year waiting for all sorts of things.
Yet for some people, patience isn't necessarily a virtue and time is money. Therefore, there are better ways to get that shiny new Apple gadget than camping out for days in front of their store, or squatting on the sidewalk to purchase a pair of limited edition Nike Air Jordans.
Enter the professional who, for a fee, will save you precious time.
"The longest I've ever been on a line was 38 hours for an iPhone," says Robert Samuel, a professional line waiter, in an interview with CNBC.
Samuel is the CEO and founder of SOLD, an acronym for Same Old Line Dudes. After he was laid off from his job in 2012, Samuels launched SOLD as a line waiting service. Since then, the business has since grown into an enterprising start-up that views time as a precious commodity. And people are clearly willing to pay to save it.
While Samuel describes SOLD's clients as average everyday people, he says his customer are more time strapped than cash poor, and vary widely from middle class to super-wealthy.
"Moms hire me because they can't wait in lines in the mornings. They have to take the kids off to school," says Samuels. "I get hired by people who want stuff but their schedules are just tight."