To Mark Cuban, all this makes sense. Having a billion dollars—that famous "three-comma" net worth—gives a candidate a certain swagger. "Rich people just have a little more arrogance to think we know more than everyone else," Cuban wrote.
And just as John F. Kennedy had an instinctive grasp of the new media—television—that was coming to dominate his political era, Cuban thinks that the social media era will play to the strengths of a different group of candidates.
"There is no question the game has changed and Donald has a much stronger command of it than the rest of the candidates," Cuban wrote. "Most future voters will get their news from their Facebook, Snapchat, Cyber Dust, Instagram, Twitter feeds," Cuban said (Cyber Dust is his own messaging app). "They open their apps and see what's there. They don't go looking for depth and explanations."
"If you as a candidate can't find your way into those feeds, you basically don't exist," Cuban wrote.
But Cuban said he's mindful of the enormous stakes involved in running for president. "No matter how smart or arrogant you think you are, I can't imagine anything more difficult or more humbling than making life or death decisions," he wrote. "Whether it's someone like me, or a Trump, the first time someone dies because of a decision the president made, I think all that bluster goes out the window."
With that in mind, Cuban—who played a fictional president of the United States in "Sharknado 3"—has begun thinking through a campaign platform that skews toward the libertarian end of the political spectrum and focuses heavily on reforming the U.S. economy.
"The first thing I would do is define which social issues were not presidential and instead were personal," he wrote. "They have nothing to do with running the country. They are personal and family decisions."
Instead, Cuban said he'd focus on five top economic problems the country needs to solve.
Those include, he said, income inequality, college debt, overly complex taxes and cybersecurity. "How we deploy bytes and the superiority of our national hackers is far more important than bombs or bullets," he wrote. "You want to stop a bomb? Hack it."