Verlag Dierichs Standardizes on T-Systems Data Orchestration as a Service Powered by Informatica Cloud to Support Publishing Subscribers

Booth N1916, Dreamforce, 2015, San Francisco, Calif., Sept. 15, 2015 (GLOBE NEWSWIRE) -- Informatica, the world's number one independent software provider focused on delivering transformative innovation for the future of all things data, today announced that Verlag Dierichs has standardized on Informatica Cloud, as part of a Data-Orchestration-as-a-Service (DOaaS) solution from T-Systems. The German media company is using Informatica's leading cloud integration capabilities and T-Systems' secure cloud to connect data, applications and processes between the company's cloud and on-premise systems in real-time. By synchronizing information, Verlag Dierichs is enhancing its media subscriber base.

"Using T-Systems DOaaS powered by Informatica Cloud, we are synchronizing all of our data from different systems in real-time," explains Reinald Grebe, procurement and technical director, Verlag Dierichs. "By bringing advertising and subscription data together in one place, Verlag Dierichs is uniquely positioned to understand and respond to customers' needs--through mobile devices too. We use this intelligence to offer targeted campaigns to subscribers and build an even stronger subscriber base."

Verlag Dierichs GmbH + Co. KG publishes the 'Hessian / Niedersächsische Allgemeine' (HNA), a regional newspaper with a circulation of 150,000 copies. The online fast becoming the largest news portal in the region. It is also highly innovative, using services, such as YouTube and WhatsApp Messenger, to provide readers with news.

"We welcome Verlag Dierichs to the growing portfolio of customers using Informatica Cloud to manage their data complexity," says Ronen Schwartz, senior vice president and general manager, Informatica Cloud. "Customers around the world increasingly recognize Informatica Cloud as the 'de facto' solution for easily connecting cloud, on-premise, mobile and social data sources--and efficiently sharing their trustworthy business information."

The DOaaS solution is managed and operated in one of T-Systems' highly secure data centers in Germany, which is in compliance with strict German data protection regulations.

The challenge for Verlag Dierichs was to attract new subscribers and retain existing ones. As part of this, the company needed to make all of its data available more quickly--and in the right format--across the organization. The DOaaS solution from T-Systems, with Informatica Cloud at the center, integrates and synchronizes information from Verlag Dierichs' own data center and in the cloud. This includes Salesforce, SAP and data from the media consultants in the field.

As a result, Verlag Dierichs' sales team is able to collect and share rich, diverse intelligence on advertisers and subscribers, which can be used to identify potential opportunities. This information includes subscribers' profiles, preferences and behavior of advertising clients. Changes can also be incorporated quickly--such as an advertiser's new email address--with all the related systems being updated simultaneously.

The T-Systems and Informatica solution connects on-premise and cloud systems, with the publisher retaining full control over its data. All information, appointments and correspondence from readers and advertisers are centrally available and can be used immediately by the marketing team.

Reinald Grebe adds, "We can quickly identify potential new subscriber accounts and target them, just before their trial subscription expires. I think it's just a matter of time before we run other services in the cloud from T-Systems."

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About Informatica

Informatica is a leading independent software provider focused on delivering transformative innovation for the future of all things data. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. More than 5,800 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and on the internet, including social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and

About T-Systems

Deutsche Telekom considers the European business customer segment a strategic growth area. Deutsche Telekom offers small, medium-sized and multinational companies ICT solutions for an increasingly complex digital world. In addition to services from the cloud, the range of services is centered around M2M and security solutions, complementary mobile communications and fixed network products, and solutions for virtual collaboration and IT platforms, all of which forms the basis for our customers' digital business models.

With approximately 47,800 employees worldwide, T-Systems generated revenue of around EUR 8.6 billion in the 2014 financial year.


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Source: Informatica