Social Media

Snapchat to sell message replays for 99 cents


Would you pay to keep Snapchat images around a little longer? The messaging start-up hopes so.

Snapchat, which allows users to send picture messages that disappear shortly after they are seen, started selling "replays" on Tuesday. Customers can pay $0.99 to play back three additional messages beyond the complimentary daily replay they already receive.

The Snapchat app is displayed on an Apple iPhone 5s.
Andrew Harrer | Bloomberg | Getty Images

The feature gives the young company another tool as it looks to open more sales opportunities. Snapchat launched its first revenue product last October and started selling ads alongside its Discover content in January.

Snapchat aims to rack up $50 million in revenue this year, Re/code reported this summer. The venture capital darling raised more than $1 billion in just the first six months of 2015, according to the site, and has spent heavily to unlock growth.

The company also announced its "Lenses" feature on Tuesday, which lets users add effects to pictures of their faces.