Children of the '90s, rejoice. Your childhood is about to resurrected.
Or so it seems…
Nickelodeon, the cartoon powerhouse behind "Hey Arnold!," "Rugrats" and "The Wild Thornberrys," could be in the process of developing a channel strictly for classic '90s TV shows.
Speculation from social media users has been growing since August, when Russell Hicks, president of content and development for the media company, revealed his interest in bringing back classic Nicktoons.
"We are looking at our library to bring back ideas, shows that were loved, in a fresh new way," Hicks told Variety last month.
Nickelodeon has remained tight-lipped about the project, releasing veiled messages on social media with the hashtag #TheSplatIsComing.
"They all follow the same pattern," Ken Harris, managing partner at Cadent Consulting Group, said in an interview with CNBC last week. "They will monitor social media closely and they'll turn people on to the process. The whole goal is not to spring something on people, but rather to have them anticipate it."
The question is: What is "The Splat"?
Whether the network plans on creating a new channel, expanding programming blocks or implementing streaming services has yet to be determined.