Takeover talks surrounding premium channel Starz sheds light into just how valuable it the company is, CEO Chris Albrecht said Wednesday.
"More people are interested in distributing with us," Albrecht said in a CNBC "Squawk on the Street" interview. "We've been an a la carte product since our inception. We're a subscription model and I think those two things together are a really good story for Starz."
Albrecht did not confirm or deny the report, but said the company doesn't need the deal to better position itself within the industry.
"If you look at the premium [channel] brands, there are not too many channels that are more valuable than they've ever been," he said. "HBO, 40 years later, [is] now more valuable than they've ever been; Showtime, not quite as long, but more valuable than it's ever been."
Last December, Albrecht told CNBC that Starz was not for sale. The company was spun off from Liberty Starz in 2013.