King of Cloud to Cramer: CRM isn’t about the cloud

This week, Jim Cramer is in San Francisco for Dreamforce, a conference hosted by Salesforce.com that is widely regarded to be the annual mecca for all things related to cloud computing.

Salesforce is on track to become the fastest enterprise software company to reach $7 billion in revenue by the end of 2015. Not to mention, it practically invented the cloud.

However, when Cramer spoke with Salesforce Chairman and CEO Marc Benioff on Wednesday, the "King of Cloud" emphasized that the company is not just about the cloud.

"This isn't about the cloud, Jim, and it never was about the cloud. It's about the customer," Benioff said. (Tweet this)





CNBC's Jim Cramer interviewing Marc Benioff at Dreamforce, September 16, 2015.
Megan Hawkins | CNBC
CNBC's Jim Cramer interviewing Marc Benioff at Dreamforce, September 16, 2015.
"The cloud is about technology, and you know this is transient. The technology we are talking about today will be obsoleted in 3, 4, 5 years from now. It will be all new technology" -Marc Benioff, Salesforce CEO

So, while Salesforce is No. 1 in customer relationship management, the CEO clarified that it used the cloud to obtain that leadership position. This includes the use of social, mobile, data science, analytics and now through the internet of things— creating a way for the company to connect to the customer in a new way.

"The cloud is about technology, and you know this is transient. The technology we are talking about today will be obsoleted in three, four, five years from now. It will be all new technology," Benioff added. (Tweet this)

However, the one thing that will still exist, Benioff says, is the customer. He considers this to be the most important time ever for the company to focus on the customer.

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It was also this customer success that Benioff says drove rumors earlier in the year that claimed he would sell Salesforce and cash in on its rapid growth.

"It's been our dream, but next year we are going to be the fourth largest software company in the world behind only Microsoft, Oracle and SAP," Benioff said.

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