Searching for Salesforce investors at the Dreamforce conference this week? Then just look for the smiling faces.
That's because the stock has enjoyed a strong run this year. It's now up some 20 percent and is on pace for its fourth-straight positive year.
CEO Marc Benioff has impressed Wall Street with solid growth. In its last reported quarter, the company said sales jumped 24 percent to $1.63 billion.
Salesforce remains the market leader in the $23 billion customer relations management market, according to research firm Gartner. CRM software allows organizations to manage, organize and track sales leads.
The company's diverse portfolio of apps, including service, marketing and analytics–where Salesforce works with companies including Merck and Barclays, among others–also excites its fans.