No-one wants their company to be associated with a euro zone near-catastrophe and so a company based in Silicon Valley has decided to ditch its name: Grexit.
The U.S. company, which enables Gmail users to share and sync email conversations and labels, is rebranding itself as Hiver, the software company said on its regular blog.
The company said it had chosen the name "GrexIt" back in 2011, but was now re-branding to Hiver due to "extraneous circumstances - totally out of our control."
"Grex, in Latin, means crowd or flock. Back in 2011, when we were starting work on our new product which would help teams collaborate better on email, GrexIt seemed to be an excellent name," the company said in a blog post.
"(But) back in 2012, some consultants at CitiGroup decided to use the term GrexIt to refer to the likely phenomenon of Greece's exit from the euro zone."