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Cracking the Bake Code: Taiwanese Bakery Chain Rises in Toronto

TORONTO, Sept. 17, 2015 (GLOBE NEWSWIRE) -- Bridging the gap between old-fashioned neighbourhood European bakeshops and traditional Asian bakeries, Bake Code, a high-end bakery boutique from Taiwan, brings their uniquely flavoured, handcrafted baked goods to discerning foodies and bread-lovers in Toronto. Fresh off the chain's recent California store opening, Bake Code launches its 2,000 square foot Canadian flagship location at 4910 Yonge St., today.



"Toronto is a multicultural city at the forefront of global food trends and it made perfect sense to open our first location right here in this great city," says Thomas Wong, master franchisee, Bake Code. "We're part of a global baking renaissance, offering the best of the West, fused with the East. The result is an exciting new world of taste and discovery for Toronto food explorers."

Combining both baking techniques and flavours from Europe and Asia, Bake Code aims to shake up the traditional bakery format. Bake Code's master bakers have perfected the art of fusion baked goods, combining a variety of unique flavours to create artisanal products ranging from amazingly soft kimchi and cream cheese-filled rolls to red wine-infused breads.

Bake Code's innovative, open-concept store design offers patrons the opportunity to savour exotic smells and taste combinations before they purchase. With the one-of-a-kind "Baking Timetable" (posted in-store and online), the bakery ensures fresh product offerings are rotated and available in limited quantities throughout the day. With over 60 menu items, guests are invited to explore and indulge in Bake Code's variety of tastes and textures, and to discover taste combinations unlike anything else found in the GTA. Signature Euro-Asian style baked goods featured daily in the Toronto store include: Gagnam Star, Red Wine Longan Bread, Mentaiko Baguette, Chocolate Surprise and Earl Grey Tea Bread to name a few.

While fusion isn't a new term in the "foodie" arena, the concept of a Euro-Asian fusion bakery is a global food trend that has yet to be explored in Canada. Bake Code sets out to do just that by fusing traditional baking techniques with new and refreshing flavour combinations. This modern bakery concept comes to Toronto via three passionate and experienced entrepreneurs: Thomas Wong, Kenton Chan and Vincent Lau. The three are also partners and master franchise owners of Chatime, the hugely popular quick-serve tea franchise with 12 locations in the GTA and over 1,000 locations worldwide.

About Bake Code

Bake Code is a premium bakery boutique, providing handcrafted baked goods made from scratch with fresh ingredients. Its master baker combines Asian and European baking techniques to produce delectable breads and pastries. Headquartered in Taiwan, Bake Code has international franchise locations in Canada, the US, and Malaysia.

Website:
bakecode.com
Twitter/Instagram:
@bakecode
Facebook:
facebook.com/bakecode

A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=36197

CONTACT: For further information, interviews or hi-res photography, please contact: Marnie Ivanich CO-OP Advertising 647-296-9296 marnie.Ivanich@wearecoop.ca James Loftus CO-OP Advertising 416-645-3750 james.loftus@wearecoop.ca

Source:Co-op Advertising