LAS VEGAS, Sept. 17, 2015 (GLOBE NEWSWIRE) -- QSpex, the innovator of personalized prescription eyewear delivered same-day, today announced enhancements to the company's product offerings, details on the opening of the company's Optical Service Center in New York City, and plans for rapid expansion, domestic and international, in 2016.
Using a combination of proprietary technology and a unique manufacturing process, QSpex fabricates premium prescription eyewear in hours versus days or weeks. This process, coupled with the company's QSpex Concierge and fast-traQ™ dispensing and delivery service distinguishes QSpex from the traditional optical value chain.
The company also announced expanded product offerings with the introduction of QSpex blu-bloQ™, a proprietary monomer formulation that almost completely removes the high energy visible (HEV) portion of the light spectrum, significantly reducing exposure of the eye to this potentially damaging light source. This exposure is commonly found in computer screens, mobile devices and flat screen television screens and is believed to contribute to early onset macular degeneration and the disruption of sleep patterns.
These offerings, along with the entire QSpex catalog of single vision, progressive, anti-reflective, polarized lenses, are now available in New York City through QSpex Authorized Retailers. Starting this month, eyecare providers in the New York City metropolitan area will have the opportunity to offer patients QSpex's premium product lineup and unique, same-day QSpex Concierge and fast-traQ™ delivery services.
"This is an exciting time for QSpex," said Brett Craig, President and Chief Executive Officer, QSpex Technologies. "Eyecare practitioners in New York City now have the option of offering their customers personalized, same-day Concierge delivery of QSpex eyewear to the location of their choice. Reactions to our product and delivery model have been enthusiastic and consistently positive, and we look forward to enhancing the QSpex experience as we expand in New York and across major U.S. and overseas markets in the next year."
"QSpex is committed to manufacturing optical lenses that surpass expectations and outperform competitive products," said Jack White, Vice President, Engineering, QSpex Technologies. "The surface integrity generated by our Touchless Transfer™ technology is unmatched, and contributes to the performance of our blu-bloQ™ product and entire line of premium prescription optical lenses. The QSpex blu-bloQ™ solution is unique in that it is bonded within the monomer itself as opposed to a coating that may degrade over time."
Advertising and Marketing Campaign
QSpex is kicking off their presence in the New York City market with an extensive consumer advertising and social media campaign. Using the tagline "Glasses Same Day. Delivered Your Way.," QSpex advertising will be seen throughout Manhattan on billboards, subways and digital kiosks. Focusing on the unique QSpex Concierge delivery service, advertising will feature black and white backgrounds highlighted by purple chairs, benches and stadium seats – underscoring how QSpex is ready to deliver to consumers' location of choice. All communications will include a call to action for consumers to visit www.QSpexNYC.com, a microsite that will provide locations for QSpex Authorized Retailers.
"New Yorkers don't like to compromise on quality or service, and have always been on the cutting edge of new technology and delivery models," added Craig. "People that have grown accustomed to ordering meals through Seamless and cars through Uber can now have eyewear delivered and dispensed by a QSpex licensed optician to the location of their choice. Our high-speed manufacturing process can now deliver finished eyewear in a matter of hours as compared to days or weeks with traditional methods. We look forward to bringing this level of superior service and quality to additional markets in 2016."
The QSpex Experience
To order QSpex eyewear, consumers can now visit more than 100 QSpex Authorized Retailers in the tri-state area. The eyecare provider then sends the consumer's frames to the QSpex Optical Service Center, where lenses fitting the desired prescription, are coated and finished using QSpex proprietary technology. The finished eyewear is then dispatched directly to the consumer's location of choice via the QSpex fleet of branded vehicles where a QSpex licensed optician performs final measurements and makes any necessary adjustments. The entire process is completed in a matter of hours, compared to wait times of up to two weeks with older processes that required lenses to be ground in out-of-state labs and coatings that take days for proper application.
With the official opening of QSpex's New York City Optical Service Center, the company is looking ahead to additional expansion in 2016. Current plans call for the opening of Optical Service Centers in 12 major U.S. markets and select European markets beginning in January. These markets will create a national QSpex presence that we expect to grow exponentially in the years to come.
QSpex's mission is to offer consumers premium prescription eyewear with same-day, delivery and dispensing at locations of choice; while giving eye care providers the unique capability to increase patient satisfaction through the quality of the lens and lens treatments, and providing delivery on the same day the eye exam is performed. QSpex was founded in 2007 based on proprietary technology created by Dr. Kai Su, Founder and Chief Science Officer. Dr. Su, an industry technology veteran, served as the Executive Vice President and Head of Research for CIBA Vision's Advanced Technology Division and has invented over 100 vision care patents. Brett Craig, the President and CEO since 2013, has over 15 years of experience in the eye care industry, including his previous role as the President and Chief Operating Officer of Transitions Optical. He is responsible for redirecting the strategy and operations of the Company. For more information about QSpex, please visit us online at www.qspex.com.
CONTACT: Michael Goodwin Makovsky Integrated Communications 212-508-9639 firstname.lastname@example.org
Source: QSpex Technologies