Send a Party in a Card with New Party Poppers(TM) Birthday Cards from American Greetings

CLEVELAND, Sept. 17, 2015 (GLOBE NEWSWIRE) -- Does anything make a person feel more special on their birthday than throwing them a party? Although it's not always feasible to pull together a full birthday blowout for every loved one, now you can express that same level of festive excitement over sharing another year with them. Celebrate birthdays with a bang (literally!) with the new Party Poppers™ line of cards from American Greetings.

Send a party in a card with Party Poppers! Each card in this innovative new collection surprises and delights with a flurry of real confetti that bursts out at the push of a button. With upbeat songs, bright colorful illustrations and warm celebratory messages, Party Poppers are a party just waiting to happen. Designs in this inventive collection include a fun fiesta complete with charming piñata, an over-the-top ice cream sundae with a sweet surprise, a cool dog that's ready for awesome festivities and cheerful birthday beverages that are sure to get the party started. (Hint: If you want to give the confetti surprise to someone else, leave the protective plastic seal intact until you're ready to send the card.)

"We are thrilled to introduce Party Poppers because this brand-new invention allows consumers to send birthday wishes in a way they've never seen before!" said Carol Miller, vice president of corporate innovation at American Greetings. "Recipients will be blown away by this unexpected greeting card collection that combines huge amounts of birthday enthusiasm with the sincere messages that are perfect for making their day."

As an industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver.

Consumers can find Party Poppers™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending e-cards can share American Greetings cards online from For more information on American Greetings, visit You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram.

About American Greetings Corporation

As a leader in meaningful connections, American Greetings Corporation is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at and electronic greeting cards available at In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit

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CONTACT: Megan Baucco Assistant Manager, Marketing Communications 216.252.7300 ext.2841

Source:American Greetings Corporation