Jaunt gets big round of money from big media

North Face offers a virtual reality experience using Oculus and Jaunt technology to provide customers with a view of what it's like to rock climb and base jump.
Christopher Gregory | The Washington Post | Getty Images

Jaunt announced on Monday a $66 million round of financing, moving it closer to its goal of becoming the HBO, Netflix or Hulu for virtual reality.

The three lead investors are key content partners: The Walt Disney Company, Evolution Media Partners—which is a partnership of agency CAA and Jeff Skoll's Participant Media— and China-based CMC Capital Partners.

They join European media giants ProSieben, Axel Springer and Sky, along with the Madison Square Garden Company, Google Ventures, SV Angel, Paul McCartney and others, who have invested more than $100 million total.