GoPro founder and CEO Nick Woodman said Tuesday his company is growing its ecosystem, defending market share and partnering with top tech companies to deliver new services to consumers.
As such, investors should pack away the notion that GoPro is a one-trick pony, he said, responding to a Barron's report that sounded a cautionary note on shares of the company.
"I've been hearing that for 13 years since I started GoPro, and I think that we've done a terrific job of growing an ecosystem of products that help the world capture and share itself like never before," Woodman said during an interview on CNBC's "Fast Money: Halftime Report."
Woodman ticked off a list of milestones: five cameras launched in the last 11 months, more than 60 complementary mounts and accessories, a galaxy of third-party products and apps, and GoPro's recent push into software.
"I think to say that we're a one-trick pony is shortsighted," he said. "The content that the world loves has grown so much value into our brand."
Barron's said in a report on Sunday GoPro shares could plunge to $25 from a recent $35 as its latest product launch underwhelms consumers and competition comes on strong.
Shares of GoPro are down 48 percent this year.
Barron's said investors in GoPro are "skittish" about the company's ability to ward off competition from Apple, which has upgraded the camera on its iPhone to produce more high-resolution video.
Woodman told CNBC investors they should take note of GoPro's past performance against the competition. He asserted that competition from the likes of Sony had only served to drive awareness of GoPro-like products.
Woodman said that when Sony runs ads at Best Buy, for example, "we sell more product because Sony drives more customers into the store, but ... when those customers come into the store, and they see our merchandise, they end up buying GoPro," he said.
As for speculation that GoPro could be acquired, Woodman said rumors make for great headlines, but insisted any conversations with companies like Apple, Facebook and Google revolve around partnerships, not buyouts.
Woodman also defended GoPro's HERO4 Session, its smallest and lightest camera that launched in July. He noted that it was released out of cycle and said expectations that it would instantly become a top seller were unreasonable.
Investors should expect to see more marketing and messaging around the Session heading into the holidays, he added.
—Reuters contributed to this story.