Based on this survey, PC manufacturers have a lot of work to do to improve customer satisfaction. Users of desktops, laptops and tablets rated nearly every aspect of their experience - from purchase to performance- lower than last year.
While the availability of software, apps and accessories continues to rate high, customer perception of system crashes and processor speed dropped 4 percent. Again, the report noted, this is probably due to higher expectations for what these devices should do. Satisfaction with call centers dropped to a new low of 70.
Faced with stiff competition and a decline in sales, some manufacturers have focused on price to boost business. VanAmburg called that a "seductive path" that is not sustainable in the long run.
"What customers really want most is quality and innovation," he said. "They're willing to pay the price, in so far as they can afford it. At the end of the day, they would like to have a better product that they've got to pay a little more for."