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New App for Socializing Generosity Will #SparkTheGood to Help Nonprofits Boost Fall Fundraising

SAN DIEGO, Sept. 23, 2015 (GLOBE NEWSWIRE) -- Posiba, an information service for the social sector, today announced the launch of givn, a web/mobile app that helps nonprofits and their donors and volunteers leverage social networks to multiply support. The company also announced the givn #GivingTuesday #SparkTheGood contest, which kicks off October 15, 2015. The contest will award cash prizes of up to $10,000 to nonprofits whose supporters have the highest level of givn activity broadcasting messages aimed at sparking others in their networks to join them in supporting the cause.

For nonprofits, givn is a simple, affordable way to attract additional supporters they might otherwise never reach, see donor social influence and identify champions. They can quickly create social promotions—customized and broadcasted by peers to peers, with the trust that relationship confers— then effortlessly track results in clicks, social sharing and donations. For donors and volunteers, givn is a fast, free way to spread enthusiasm for causes they care about, encouraging friends to become supporters too. They can watch as their sparks expand their social influence across their networks, and track all of their contributions of time, money and goods to nonprofits over time.

Nonprofits who sign up now for givn's 90-day free trial can compete for cash prizes between October 15th and Giving Tuesday (December 1st), the global day of celebrating and practicing generosity. Organizations whose supporters send out the most sparks with givn during the contest will win $10,000 (1st prize), $7,500 (2nd prize) or $5,000 (3rd prize). Donors and volunteers can also win additional cash prizes for their favorite cause. Winners will be announced December 7, 2015, with prizes awarded by December 31, 2015.

"The simple act of letting friends know about a donation increases the value of it by building awareness as well as creating potential new donors—a phenomenon that replicates again and again through social media," said Elizabeth Dreicer, founder and CEO of Posiba. "Giving through peer to peer/social channels rose 70 percent last year and now accounts for over a third of online contributions," pointed out Dreicer, citing recent research from Network for Good. She also pointed to a survey by the Red Cross, which found that 70 percent of social media users said they would take some kind of action in response to a friend posting a story on social media about making a charitable donation. "We want to help nonprofits and their supporters maximize this momentum, especially in the crucial fall fundraising season and run up to Giving Tuesday."

About givn

givn is a social sharing app that makes supporting good causes more visible, tangible, actionable and contagious. Powered by the Posiba platform, givn is a secure website plugin that takes just minutes to put on a nonprofit's email or website. Donors and volunteers gain an easy way to socialize their support for the causes they care about and watch their impact grow. The givn app is just one of the ways Posiba brings people and information together.For more information, visit https://givn.social.

About Posiba

Posiba expands what's possible by expanding what's knowable. The company brings together public, private and crowd-sourced data with tools and analytics to help nonprofits, foundations and government know more about the impact they're having and how to increase it. Users of the affordable, subscription-based web service gain the means to share data-guided insights, make better informed decisions and discover how to make a bigger collective difference. For more information, visit www.posiba.com.

CONTACT: Holly Hitchcock Crux Partners 805.801.9798 Holly@Cruxpartners.comSource: Posiba