While the idea of cleaning the house or putting together IKEA furniture may seem like a treacherous task for some, the CEO explained that there is always someone on TaskRabbit to help.
What makes the company unique is the way it is redefining the workforce in the U.S. Individuals who work for TaskRabbit can set their own schedules and hourly rates and can even accept client work on the fly. It also features a strong vetting process where all taskers are required to submit to a background check, screening process and in-person orientation to ensure proper use of the app and interactions with customers.
Busque added that TaskRabbit recently did a survey of its 30,000 taskers across the U.S. and U.K. and asked them what was most important. The No. 1 answer was flexibility over income, and company executives say their success is due, in part, to the flexibility their platform offers.
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"This is the future of work, Jim, it really is. This is an age-old challenge of people thinking about how they redefine the nine-to-five and get more flexible with the workforce," Busque said.
She said 34 percent of Americans today consider themselves freelancers, and she sees a clear opening for the U.S. freelance economy to expand further.
"There is always an opportunity between supply and demand," she said.