×

Cramer: Stop doubting the Chinese consumer

Jim Cramer wants investors to stop doubting the Chinese consumer already. They have let weaker auto sales cloud their judgment about what is selling in China and what is not, and the Shanghai stock exchange is not reflective of the wealth in the People's Republic.

"I say that because Nike's conference call last night made everyone who had been skeptical about anything good from China look like total dopes," the "Mad Money" host said.

Nike blew away earnings on Thursday when CEO Trevor Edwards confirmed that revenue in greater China was up 30 percent. He went on to say that the gains were driven by strong performance across almost all key categories; he said he expects incredible growth to continue for years to come.

Cramer interpreted Nike's results as confirmation that China is its strongest market in the world.

"How strapped can this nation of 1.3 billion consumers be if China's leading the world in Nike sales, which are much stronger than they are in the United States?" Cramer asked.





Customers wait in line to buy the Xiaomi Mi Note Pro in Zhengzhou, China, on May 12, 2015.
ChinaFotoPress | Getty Images
Customers wait in line to buy the Xiaomi Mi Note Pro in Zhengzhou, China, on May 12, 2015.
"With all that, if you still doubt the Chinese consumer, all I can say is give me a break. This is real" -Jim Cramer

There was previous skepticism about Apple's iPhone sales in China, until CEO Tim Cook emailed Cramer to confirm the acceleration in business. Eyebrows were also raised about how Starbucks could be saying its Chinese business is strong, and how its CEO, Howard Schultz, could be too ebullient in commentary.

Cramer doesn't agree. Yes, automobile sales have peaked in China, and its stock market crash may have hurt consumption in some areas.

But the most expensive cup of coffee is selling like hotcakes, the highest-end phones are flying off the shelves and Nike's exorbitantly priced sneakers are running strong.

"With all that, if you still doubt the Chinese consumer, all I can say is give me a break. This is real," Cramer said. (Tweet this)

Cramer speculated that the reason for the strength in Chinese consumers is because the stock market is very limited in China. It simply isn't the full representation of most individual's wealth. Additionally, the Chinese government has given the public multiple chances to get out of stocks at prices above where they were a year ago.

Read more from Mad Money with Jim Cramer

Cramer Remix: Here is your Volkswagen trade
Cramer: Caterpillar pain is just beginning
Cramer's tale of horror—activism ruined this stock

At the end of the day, Cramer does not want investors to judge the strength of the Chinese consumer by the action of the Shanghai stock exchange. Coffee, iPhones and snazzy sneakers are all highly discretionary items and should have been the first thing to fall if things were really bad in China.

Instead Starbucks, Apple and Nike are all strong in China. So, either the spending of the consumer is accelerating, or it's going unabated even though its industrial economy is struggling to grow.

"At this point, it would just be pure ignorance to reach any other conclusion," Cramer said.

Questions for Cramer?
Call Cramer: 1-800-743-CNBC

Want to take a deep dive into Cramer's world? Hit him up!
Mad Money Twitter - Jim Cramer Twitter - Facebook - Instagram - Vine

Questions, comments, suggestions for the "Mad Money" website? madcap@cnbc.com