Nike shares soared 9 percent on Friday, after the company posted its ninth-consecutive earnings beat a day earlier. The athletic firm's stock is now up a whopping 57 percent over the past year, and analysts said shares have more upside.
But to get there, Nike will need to keep pushing, as comparisons will only get tougher.
"It's all about their brand," Sterne Agee CRT analyst Sam Poser told CNBC. "What they do better than anybody else is control their brand and build their brand."
Following Nike's first-quarter earnings report, in which the company said earnings per share came in at $1.34 (beating consensus estimates of $1.19), Poser upgraded Nike shares to "buy" and established a $150 price target.
The stock was near $125 in late morning trade.