Tesla is working on new battery cell designs, and a way to make their own cells, with R&D teams in a lab near its car plant in Fremont, California.Technologyread more
The Federal Reserve and the market are miles apart on interest rate expectations, and the disparity could cost the stock market a 7%-10% drop, economists say.Economyread more
Underneath the impressive market rally is a trend that doesn't seem quite right, according to J.P. Morgan.Marketsread more
JP Morgan's Jamie Dimon says student lending "is a disgrace and it's hurting America."Economyread more
Bitcoin topped the $13,000 level Wednesday, rallying to its highest price since January 2018.Bitcoinread more
Wayfair drew backlash and calls from some customers for a boycott after employees protested the company's apparent sale of $200,000 of mattresses and bunk beds destined for a...Retailread more
The president raised $6 million alone at a fundraiser he attended at the Trump International Hotel on Tuesday in Washington.Politicsread more
During the foreclosure crisis, investors transformed the single-family home rental market into a formally managed asset class. Now they want new homes.Real Estateread more
The first debates will give most of the contenders their biggest platform yet to present themselves to the American people.Politicsread more
The shutdown of the fire-damaged Philadelphia Energy Solutions refining complex could send gasoline prices higher across the U.S., but particularly in the mid-Atlantic region...Market Insiderread more
President Trump lambastes Twitter, Google and other technology giants for what he claims as their efforts to stifle him.US Economyread more
Facebook's one and a half billion monthly active users give it just as big an audience as television networks, and now the social network is going after advertisers who have relied on the 30-second spot.
The company is launching new tools for ad deployment and measurement that speaks Madison Avenue's TV-centric language.
Facebook is kicking of Advertising Week— a series of panels, speakers, and meetings between agency and brand execs—by unveiling a slew of new tools that target brand advertisers. This particular group is interested in impressions rather than direct response advertisers, who are trying to drive consumers to click-through and buy.
The social network also announced a new stat; it now has 2.5 million active advertisers on the platform, 25 percent more than in February.
Now, Facebook plans to use the language and currency of TV to sell ads to them. The company is introducing a way for advertisers to use Target Rating Points— as in TV ratings—as the metric with which they plan, buy and measure the success of those ads.
Nielsen is coming on as a partner to verify Facebook's delivery of ads to the target audience, and Nielsen's new Target Ad Ratings system can verify the total ratings point delivery for Facebook and TV combined.