JD.com Announces Launch of "Italian Fashion Mall"

MILAN, Italy, Sept. 28, 2015 (GLOBE NEWSWIRE) -- JD.com, Inc. (NASDAQ:JD), China's largest online direct sales company, today announced the launch of Italian Fashion Mall, a new platform on JD.com dedicated to introducing Italian fashion brands and products to consumers in China. JD.com and Europe Design Center also today jointly announced the participation of three renowned Chinese fashion designers – Lin Gu, Ali Tan and Xiaoyan Xu – in Milan Fashion Week. The three designers were selected through a competitive program run by JD.com and Europe Design Center, and their participation marks the first time Chinese designers will participate in Milan Fashion Week.

The announcement was made at an event during the Milan Fashion Week and was attended by Honorary President of Camera Nazionale della Moda Italiana and Europe Design Center, Mario Boselli; Vice President of JD.com and President of JD Mall's Apparel and Home Furnishing Business Unit, Lijun Xin; and over 50 guests from the Italian fashion industry.

"We are delighted to announce this strategic partnership with Europe Design Center," said Mr. Xin. "Through our new Italian Fashion Mall platform, JD.com will be able to bring China's increasingly sophisticated and fashion-conscious consumers a fantastic range of choices, while offering Italian brands and designers a powerful sales platform in the China market. Fashion has been an important part of JD.com's development into a comprehensive e-commerce platform, and we look forward to bringing products from the world's most exciting designers to our 118 million customers."

In addition to bringing top Italian fashion brands to China, JD.com is dedicated to introducing outstanding Chinese fashion talent and brands to the international stage. In August 2015, JD.com and Europe Design Center jointly launched a competitive fashion program to support Chinese designers. Three candidates were selected to participate in Milan Fashion Week through a rigorous process involving assessment by fashion experts as well as online voting by consumers. Each of the designers' labels has been recognized as a brand with the potential to succeed internationally.

JD.com is committed to bridging the worlds of fashion and e-commerce through its JD Apparel platform, which features top international brands such as Lacoste and GAP and introduces the latest fashion trends to consumers through JD fashion shows held twice annually in China. Currently there are over 40,000 merchants featured on the JD Apparel platform.

As part of the JD Apparel platform, JD.com recently launched its "JD Wardrobe" app for mobile devices. The app allows consumers to mix-and-match fashion items in a virtual wardrobe, share selected items with friends and receive fashion advice from virtual fashion experts.

The three designers featured at the event include:

  • Lin Gu's ingenious designs combine traditional Chinese flair with modern Western elements. Her unusual designs have won her worldwide acclaim and visibility in the fashion world. With a unique East-meets-West charm, her fashions are nothing short of works of art that are exquisite, refined, innovative and elegant to admire from afar, but yet are comfortable, practical and graceful to wear.
  • Ali Tan has about 10 years of industry experience and a reputation for design simplicity, which focuses on showing beauty in imperfections. Two recent themes of her work include a "root collection" which focuses on nature and irregular themes of beauty, and her "rock collection," which conveys quiet, pristine beauty.
  • Xiaoyan Xu brings her strong background in painting, textile art and fabric, pattern and textile design to her fashion. She designed the RECLUSE brand of clothing, which draws from the Chinese idea of the benefits to the soul of seclusion. The designer uses the elements of nature, heaven, earth, people and animals, combined simple color schemes to design beautiful and balanced Asian-style clothes.

About European Design Center

Europe Design Center is created by the Director of Design Institute of Politecnico di Milano Arturo Dell'Acqua Bellavitis, and Ms. Alan Zhong, director of "Future Master" project of Italian design cultivation plan, also with the support of Honarary President of Italian National Fashion Association Mario Boselli, and in collaboration with experts from fashion and design sectors, to strengthen the talents and commercial exchange between Italy and China in field of fashion, industrial design, high tech and architecture.

About JD.com, Inc

JD.com, Inc. is China's leading online direct sales company and the country's largest Internet company by revenue. The Company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website jd.com and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The Company believes it has the largest fulfillment infrastructure of any e-commerce company in China. JD.com operated 7 fulfillment centers and a total of 166 warehouses in 44 cities, and in total 4,142 delivery stations and pickup stations in 2,043 counties and districts across China, staffed by its own employees. JD.com is a member of the NASDAQ100.


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