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Blue Calypso and Yelp Agree to Initial Order of KIOSentrix(R) Beacons

DALLAS, Sept. 28, 2015 (GLOBE NEWSWIRE) -- Blue Calypso, Inc. (BCYP), an innovator of mobile consumer activation, engagement and social advocacy solutions for manufacturers and brick-and-mortar retailers, announced today that Yelp has agreed to explore the use of KIOSentrix AC powered beacons in potential distribution to Yelp's retail customer base. Yelp has committed to an initial order of 4,000 KIOSentrix beacons. Additionally, Blue Calypso and Yelp have agreed to dismiss their pending lawsuit.

"We are excited to work with Yelp as they explore the potential use of beacons within their retail customer's store locations. We think Yelp has a great product and is ideal for beacon enablement. This will create a compelling opportunity to enhance the experience that both consumers and retailers have when they use the Yelp platform. As consumers use Yelp to explore restaurants and retail stores, Blue Calypso's beacons could cause those who are directed to a store location to be presented with location-centric content as they enter the store. Our technology could also help retailers know when Yelp has driven customer foot traffic to their location," said Levi.

Forward Looking Statements. Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.

About Blue Calypso, Inc. Dallas-based Blue Calypso, Inc. (BCYP) develops and delivers an innovative location-centric mobile shopper engagement platform for brands and retailers using its patented portfolio of products, including KIOSentrix®, Mobile ADvantage™, DashTAGG® and SOCIALECHO™. The Company employs its unique and flexible platform to connect consumers to brands, drive local in-store traffic, increase shopper spend and shorten the consumer's path-to-purchase. For more information about the company, please visit www.bluecalypso.com

CONTACT: MEDIA CONTACT Rachel David Rachel.David@hck2.com 972.499.6630 INVESTOR CONTACT Merriman Capital, Inc. Becky Popoff BPopoff@merrimanco.com (415) 568-3925

Source:Blue Calypso