Mobile dating app Tinder sent a cease-and-desist letter to the AIDS Healthcare Foundation asking it to remove a billboard that links the mobile dating apps to higher STD contraction rates, the Los Angeles Times reported.
The billboard was put up in Los Angeles last week and contains silhouettes of people and the words "Tinder, Chlamydia, Grindr, Gonorrhea."
The organization defended the billboard, saying its purpose is to increase awareness about increasing rates of sexually transmitted diseases. It said it will not take down the sign.
Tinder attorney Jonathan Reichman said in a letter that "these unprovoked and wholly unsubstantiated accusations are made to irreparably damage Tinder's reputation in an attempt to encourage others to take an HIV test by your organization."
Grindr, an app for gay men, has dropped the foundation's paid ads for free STD testing.
"We were surprised at the approach [the foundation] took, and paused the campaign in order to speak with them and assess our relationship," Grindr said about cutting the ads, according to the Times.
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