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Kretschmar(R) Introduces "Save & Donate" Make-A-Wish(R) Support Campaign

LISLE, Ill., Sept. 30, 2015 (GLOBE NEWSWIRE) -- Kretschmar is offering one of its most rewarding promotions and inviting fans of Kretschmar Premium Meats & Cheeses to participate in supporting a great cause. During the months of September and October, Kretschmar will issue special coupons that offer deli shoppers savings, and Make-A-Wish will benefit from every coupon redeemed, up to 150,000*. The campaign, "Save & Donate," is part of an association Kretschmar established with Make-A-Wish in 2012 that continues to bring smiles to the faces of children with life-threatening illnesses. Kretschmar is a brand of Smithfield Foods.



Kretschmar Will Donate up to $150,000 to Make-A-Wish with Deli Purchase Using Special Coupon


A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=36588

Kretschmar is offering the coupons on point-of-sale materials inside grocery stores, at the deli counter across the nation. Fans can redeem the coupon to save 50 cents on a purchase of one pound or more on bulk deli meats and cheeses. Kretschmar will then donate 25 cents per coupon redeemed up to $150,000 to Make-A-Wish. The offer will last until October 31.*

"We are very excited about this fundraising promotion," said Mike Sargent, Senior Brand Manager, Kretschmar Deli. "With every purchase, we're going to help fulfill wishes for some very special children. We have enjoyed our association with Make-A-Wish over the past three years and have seen the benefits that kids receive through the organization's efforts. It's wonderful to know that our customers will allow this to continue for years to come."

Since 2012, Kretschmar has contributed over $315,000 to Make-A-Wish nationally and sponsored over nine wishes with local chapters. Along with its retail partners, Kretschmar has raised additional funding through sales of Make-A-Wish paper stars sold at stores' registers for $1 donations, employee donations and sandwich fundraisers. Those efforts have raised over $50,000, which was given to local Make-A-Wish chapters to grant more wishes.

*Coupons available while supplies last. Present the Kretschmar Make-A-Wish® coupon when you purchase one lb. or more of Kretschmar Deli Meat between September 1 and October 31, 2015 and Kretschmar will donate 25¢ to Make-A-Wish® min. guarantee of $100,000 and a max. of $150,000. For more information visit wish.org.

About Kretschmar

Kretschmar® Premium Deli Meats & Cheeses has meant quality since 1883. Our hams are made with a unique hardwood smoking process. Kretschmar poultry and beef are hand-trimmed using the finest cuts. Our full line of Off-The-Bone deli meats are delicately sliced from the leanest, most tender cuts. And our premium Wisconsin cheeses repeatedly win in competitions world-wide. Try the Legendary Taste of Kretschmar today. For great recipes and more, like us on Facebook www.facebook.com/kretschmardeli or visit our website at www.kretschmardeli.com.

About Smithfield Foods

Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, John Morrell®, Gwaltney®, Nathan's Famous®, Kretschmar®, Margherita®, Curly's®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.

The photo is also available at AP PhotoExpress.

CONTACT: Kathleen Kirkham (757) 365-1965 kathleenkirkham@Smithfieldfoods.com

Source:Smithfield Foods, Inc.