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Make Birthdays Un-FUR-gettable with New Warm Fuzzy Wishes(TM) Cards from American Greetings

CLEVELAND, Sept. 30, 2015 (GLOBE NEWSWIRE) -- Consumers fell in love with our award-winning Warm Fuzzies™ gift bags (even mega pop star Miley Cyrus was photographed carrying one!), and now they can send that same furry awesomeness in a birthday card. Celebrate the coolest people you know with the coolest new card invention from American Greetings, a leader in continuously delivering the most exciting greeting card and gift packaging innovations in the industry. Warm Fuzzy Wishes™ are the latest new-to-the-world collection of greeting cards, and they're ready to party!



Each card in this fuzz-worthy collection features a winning combination of long, brightly colored fur, googly eyes and a hilarious song. With fun, festive illustrated icons and simple, silly messages, Warm Fuzzy Wishes are un-FUR-gettable! Warm Fuzzy Wishes are available in a rainbow of colors – aqua with a frothy mug of beer giving birthday cheers, green with a boom box sharing wishes for an old-school awesome birthday, orange with a tasty taco sending spicy birthday greetings and pink with a delicious cupcake delivering a sweet birthday.

"We are so proud of the Warm Fuzzies gift bags that it was a natural extension to bring this standout innovation to greeting cards," said Carol Miller, vice president of corporate innovation at American Greetings. "Warm Fuzzy Wishes allow consumers to share sincere sentiments in an unexpected and memorable way that's perfect for celebrating friends and family on their birthday."

As an industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver.

Consumers can find Warm Fuzzy Wishes™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending e-cards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram.

About American Greetings Corporation

As a leader in meaningful connections, American Greetings Corporation is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

A photo accompanying this release is available at:

http://www.globenewswire.com/newsroom/prs/?pkgid=36546

CONTACT: Megan Baucco Assistant Manager, Marketing Communications megan.baucco@amgreetings.com 216.252.7300 ext. 2841

Source:American Greetings Corporation