Facebook is letting users upload super-short videos to be their profile pictures, as the social networking site refreshes its design and pushes to become the center of your online life.
The Silicon Valley giant will let users film a short looping video that can be uploaded to the space which usually features a profile picture.
"On News Feed and profiles, we're seeing people create and view more videos than ever before," Facebook product managers, Aigerim Shorman and Tony Hsieh, wrote in a blog post on Wednesday. "Profile videos will let show a part of yourself you couldn't before, and add a new dimension to your profile."
Facebook is tapping into the booming popularity of video on its site, after it rolled out autoplay videos earlier this year in a bid to draw in more advertising bucks.
Its latest Facebook's update also follows a similar move by ephemeral messaging app Snapchat in July. Its rival has been growing very quickly and is often seen as a attracting a younger audience than Facebook. In July, it launched its own moving profile image.
Moving profile pictures are just one part of Facebook's overall refresh. The social media company has also introduced a feature that will let you set a temporary profile picture that will revert back to your previous image at a specified time. Facebook said users could opt for this in order to show support for favorite sports team ahead of a game, or to commemorate special occasions.
Users can also customize their profile to showcase personal information at the top, such as education and work history. Plus, a "featured photos" section allows users to pin their favorite snaps near the top of their page.
Facebook has also made some design changes to its mobile app, putting the profile pictures in the center rather than aligned to the left.
These tweaks are seen as a bid for the social media site to reinforce itself as the center of users' online identity and make them spend more time using the site
"It's all about encouraging people to make more connections and spend more time and that translates into advertising," Ian Maude, head of internet at Enders Analysis, told CNBC by phone.
"The downside it might feel a little intrusive and you might not want all that information pinned upfront."
The new features are being tested with a "small number" of iPhone users in the U.K. and California and will be rolled out to more people soon, Facebook said.