Milk & Sass Launches Special Edition Sugar Twists to Support Breast Cancer Awareness

Los Angeles, California, Oct. 1, 2015 (GLOBE NEWSWIRE) -- LOS ANGELES - Oct. 1, 2015 - Milk & Sass, a premium hair accessory brand, announced today the release of its special edition all pink Sugar Twists hair ties in honor of Breast Cancer Awareness Month. From Oct. 1 through Oct. 31, a portion of proceeds for each special edition Sugar Twists package sold will be donated to benefit breast cancer awareness and research.

Milk and Sass Sugar Twists

Picking up where elastic and fabric hair ties leave off, Milk & Sass's Sugar Twists feature a unique spiral shape that grips hair using dispersed pressure, thus providing a cure to the common band. The special edition Sugar Twists, dubbed "Candy for a Cause," features three perky shades of pink in support of women with breast cancer.

In addition to donating a portion of proceeds to awareness for the cause, Milk & Sass will also be running a social media campaign, where individuals are encouraged to post pictures of themselves wearing their special edition Sugar Twists with the hashtag "#CandyForACause." For every photo posted, the brand will donate $1 to the cause, and come the end of the month, the person whose photo receives the most "likes" will receive a free package of Sugar Twists in the color of his or her choice.

"Milk & Sass is a brand all about empowering women to be bold and embrace their authentic selves. Whether you sport all natural curls or a wig, our Sugar Twists ensure your tresses are held in place securely, but without all the tugging and hair breakage caused by traditional hair ties," said Nadia Valentino, founder of Milk & Sass. "Our hope is that our special edition Sugar Twists will help raise awareness and funds to support the millions of brave women who have been impacted, in one way or another, by breast cancer."

Sugar Twists are available in a rainbow of colors to mix and match. Touting a unique coiled design, these innovative hair ties put an end to ponytails that slip loose, top knots that cause pulling, and the literal (and figurative) headaches that have become synonymous with traditional hair fasteners.

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About Milk & Sass

Milk & Sass, an Orielle LLC brand, is a leading innovator in premium hair accessories. Touting years of experience, research, and fashion sense, Milk & Sass offers superior ergonomics, unsurpassed function, and undeniable quality and style in each and every product offered. Home to the fastest and most luxurious detangling brush, as well as several more sweet and sassy hair products, Milk & Sass is the go-to brand for men, women, and children seeking optimum hair health and shine. For more information on Milk & Sass, please visit:

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CONTACT: For media inquiries and/or interview arrangements, please contact Kaitlyn Bracken at or 323.937.1951.

Source:Orielle Inc