LISLE, Ill., Oct. 1, 2015 (GLOBE NEWSWIRE) -- Nathan's Famous traveled south on Route 95 today to bring a taste of Coney Island to the Clarence Fraim Boys & Girls Club in Wilmington, Del., as part of its Ready. Set. PLAY. initiative, a partnership created in 2014 with KaBOOM!. Ready. Set. PLAY. celebrates play and the local leaders who are making active play possible in communities across the nation.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=36594.
Smithfield Foods, licensee of Nathan's Famous pre-packaged hot dogs, announced today that the world-famous hot dog company treated the members of the Clarence Fraim Boys & Girls Club to a Coney Island-themed afternoon, complete with carnival games such as pop-a-shot and skee-ball, a miniature three-horse carousel, a Zoltar® Fortune Teller coupon machine, a two-story tall slide and, most of all, Nathan's Famous Premium Beef Hot Dogs.
The famous No. 43 Richard Petty Motorsports Ford, which will be at Dover International Speedway this weekend, was also on hand for children of all ages to simulate driving around the Monster Mile.
Commemorating the achievements of the Clarence Fraim Boys & Girls Club, Nathan's Famous surprised Rachel Kane, Executive Director of the Clarence Fraim Club, with a $1,000 ACME gift card to be used towards the purchase of groceries for the Club, courtesy of Nathan's Famous. ACME provided all of the hot dog buns, snacks, and water to support the Nathan's Famous Play Day.
"The group that really needs food is our teenagers, and having food available for them will encourage them to come and help keep them off the streets," said Kane. "This is so great. Thanks to Nathan's and ACME. I was watching some of the kid's faces as they came out back because we kept the Nathan's Famous Play Day a surprise for them, and you could really feel the impact it made based on their excited screams!"
"Active play, and a well-balanced diet, is extremely important for children and their development, and the Clarence Fraim Boys & Girls Club puts forth an incredible amount of work to keep Wilmington's youth active, 365 days a year," said Mike Paribello, Sr. Director of Marketing, Smithfield Foods. "Nathan's Famous is extremely proud of our partnerships with KaBOOM! and the impact it has not only on local communities, but the individual kids who benefit from these playground builds."
KaBOOM! partnered with the Clarence Fraim Boys & Girls Club in 2010 to build its playground.
Nathan's Famous was founded almost 100 years ago in Coney Island, a popular New York City amusement and leisure destination. Nathan's Famous prides itself on its great quality, unmistakable taste, and a passion for family fun and community support.
About Nathan's Famous
Nathan's currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, the Cayman Islands and nine foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Nathan's was ranked #55 on the Forbes list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. Last year, over 500 million Nathan's Famous hot dogs were sold. For additional information about Nathan's please visit our website at www.nathansfamous.com.
About Smithfield Foods
Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, John Morrell®, Gwaltney®, Nathan's Famous®, Kretschmar®, Margherita®, Curly's®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.
KaBOOM! is the national non-profit dedicated to giving all kids – particularly those growing up in poverty in America – the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,300 playgrounds, engaged more than one million volunteers and served 8.1 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters: visit kaboom.org or join the conversation at twitter.com/kaboom or facebook.com/kaboom.
About Richard Petty Motorsports
A performance and marketing driven company, Richard Petty Motorsports, co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneur Andrew Murstein, is one of the most recognized brands in all of motorsports. With a history of over 200 wins and business partnerships with national and global leaders, today the race operation fields two teams in competition in the NASCAR Sprint Cup Series. Aric Almirola pilots the famous No. 43 Ford Fusion with primary partners Smithfield Foods, U.S. Air Force, STP and Fresh From Florida, and Sam Hornish Jr. drives the No. 9 machine with primary partners Medallion Bank and Twisted Tea. In addition, Dakoda Armstrong wheels the No. 43 WinField Ford Mustang full-time in the NASCAR XFINITY Series. The team is headquartered in Mooresville, N.C.
About ACME Markets
ACME Markets Inc. began in 1891 when two friends, Samuel Robinson and Robert Crawford, opened a small neighborhood grocery store in South Philadelphia, emphasizing quality products, low prices, and friendly service. Over 124 years later, ACME remains dedicated to providing a high-quality grocery experience that our customers have come to expect. Today, ACME operates 107 stores, including Sav-On Pharmacies at select locations, in Pennsylvania, New Jersey, Delaware and Maryland, employing more than 11,000 associates. The company and its associates remain committed to the communities they serve. For more information visit, www.acmemarkets.com.
The photo is also available at AP PhotoExpress.
CONTACT: Chris Madigan Breaking Limits, LLC (203) 918.1652; email@example.com
Source:Smithfield Foods, Inc.