The security gadget won second place in a TechCrunch competition in January, and since then the company has thrived, having generated $90,164 on Kickstarter from 637 backers, almost doubling its target.
This week, U.K. retailer, John Lewis, awarded Peeple £100,000 ($150,500) in funding, and a contract to sell its products in its department stores.
Amid all the celebration came Peeple, the app where members can give star ratings to people they know without their consent. Plus users can invite anyone to the service, with its terms and conditions (currently) preventing people from opting out. The founders however have said they will pre-screen for any negative abuse.
"We want to make sure people understood that we weren't those other 'Peeple'. As we (tech's brand) have already been out there, when people do a search they often see us first," Chris Chuter, CEO and co-founder of tech startup, Peeple, told CNBC over the phone.