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Already a fast-food titan in the U.S., Domino's Pizza is taking a shot at opening a store in the birthplace of pizza: Italy.
No stranger to international expansion, the chain has more than 12,100 stores in more than 80 international markets but had shied away from Italy until now. On Monday, the chain opened its first Italian location in Milan as part of a master franchise agreement with ePizza S.p.A.
The location will source all of its ingredients locally.
"We will be using a recipe created by us, using locally-sourced wheat. Everything else is purely Italian. We are purchasing all of our products from Italian producers. We've created our own recipe, starting for the original pizza recipe, with Italian products, like 100 percent tomato sauce and mozzarella, and products like Prosciutto di Parma, Gorgonzola, Grana Padano and Mozzarella di bufala Campana," said Alessandro Lazzaroni, who is leading the franchise, in a release.
EPizza S.p.A plans to open three locations in Milan by year end.