Mobile is a "key" focus for Yoox Net-A-Porter, the boss of the newly combined group told CNBC, as it bets on an explosion in high-end customers buying luxury goods on their smartphones and tablets.
Federico Marchetti, CEO of the luxury online fashion retailer which sealed the deal on its merger Monday, said that mobile commerce will become an increasingly more important driver of sales.
"What we see in the future that this migration to the mobile. We started in 2006, working on…mobile at Yoox with a taskforce. Currently we see over half of our traffic is coming from mobile and we expect this growth will continue especially in the combined group," Marchetti told CNBC in an interview.
"So mobile will definitely be a key priority for us."