Amazon is launching its site for handcrafted goods called Amazon Handmade on Thursday, hoping to capitalize on shoppers' appetite for homemade goods ahead of the holiday season.
The move throws down the gauntlet to craft-selling site Etsy. But at least at the time of launch, the two sites will have a very different seller base, fee structure and stances on manufacturing.
Amazon started offering invitations in May to join Handmade, giving sellers access to Amazon's 285 million shoppers. The Seattle-based retailer says the site, which will carry everything from $30 walnut cufflinks from Australia to $325 handmade quilts from Wisconsin, sprang from customer feedback and site searches for crafty items.