London, 8th October 2015 - CNBC, First in Business Worldwide, today announced a week of special programming entitled 'Europe Needs Swagger', which will run from the 12th until the 16th of October 2015.
CNBC's EMEA programmes – Squawk Box Europe, Worldwide Exchange and Closing Bell – will all explore the reasons behind why Europe needs to be proud of its success stories and drive discussion on how the region can regain confidence after a period of instability.
Patrick Allen, Head of News & Programming for CNBC EMEA said:
"After nearly a decade of financial crises, bailouts and endless summits, Europe is facing something of a crisis of confidence. For all of its issues, Europe is still one of the richest places on earth, and is home to some of the world's most successful and innovative companies. Europe Needs Swagger will focus on some of Europe's biggest success stories and look at how the region can get its Swagger back."
The week will kick off with an exclusive interview with a man who has been at the heart of the policy debate in Europe, Jeroen Dijsselbloem, the President of the Eurogroup, who will discuss how Europe can be positioned for growth over the coming decades.
Squawk Box Europe, CNBC's flagship show, will also have a number of guest hosts throughout the week including BT CEO Gavin Patterson, Xavier Rolet, CEO of the London Stock Exchange, former Kingfisher CEO Sir Ian Cheshire, CEO of drinks giant Heineken, Jean-François van Boxmeer and in his first TV appearance since taking over insurance giant Aviva, CEO Mark Wilson. CNBC will also broadcast a rare and exclusive interview with IKEA CEO, Peter Agnefjäll on Wednesday 14th October.
Bringing the week to a close, the channel will air an exclusive interview with Martin Schulz, President of the European Parliament, asking if Europe's politicians can put their differences aside to inject some much needed swagger in to policy discussion.
On-air programming will be accompanied by a host of digital content on CNBC.com: The Europe Needs Swagger Live Blog will run throughout the week alongside an immersive special report on the future of Europe. The report will include analysis and comment from CNBC's on-air anchors on issues such as the UK's role in the EU and the implications of a possible Brexit.
For more information please contact:
Sarah Whiteacre, CNBC EMEA
+44 (0) 20 3618 7121
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